Reply.com Acquires Marketing Network For Small Businesses MerchantCircle For $60 Million

Ad network Reply has acquired online marketing network for small business owners MerchantCircle for $60 million in cash and stock. The transaction is expected to be completed in Q3 2011. Merchant Circle provides a business directory for merchants in smaller towns and currently lists over a million small businesses. MerchantCircle has long targeted merchants in small locales versus catering towards the consumers, as sites like Yelp and CitySearch do. MerchantCircle has local business members in 95% of the 24,600 U.S. cities and towns with populations over 200. The company also acquired Bloglines from IAC late last year.

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